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Fast Domestic & International Shipping!

B280

6x9

192 pages

Foreword xi

I. General Business
1 Starting a Frame Shop or Gallery 3
2 Bookkeeping & Accounting 7
3 Financial Statements 11
4 The Budget: A Guide to Cash Control 17
5 Credit Terms from Suppliers 21

II. Management
6 Pricing the Custom Product 27
7 Customer Service 35
8 Time Management 41
9 Planning for Growth 45
10 Economic Survival 51

III. Advertising
11 Advertising 61
12 Developing a Plan 65

IV. Commercial Sales
13 Corporate Sales 71
14 Volume Framing 75
15 Leasing Framed Artwork 79
16 Credit Department 83

V. Questions & Answers
17 General Business 89
Personnel 94
Management 98
Production 101
Gallery 103
Merchandising 114
Customer Relations 123
Location 132
Advertising 135
Corporate Sales 139
Finance 146
Accounting 150
Pricing 154

Index 159
Appendix 167